Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Saturday, February 26, 2005
How to differentiate
There are still ways to differentiate on software, and many buy phones on distinct features, but as users anyway mostly voice-call or SMS, and most in developed countries already has a phone, there needs to be other means to attract a would-be phone swapper.
Gartner: "When the mobile phone technology starts to stabilize, you have to start thinking about other elements, such as design. Technology alone is not enough. At one point, the arms race of having a camera with 3, 5 or 15 megapixels becomes irrelevant," said mobile phone market analyst Ben Wood at Gartner research."
Motorola: "Not technology, but simplicity is one of Motorola's four design rules. "If I'd zoom up 10,000 feet, I see people lugging laptops who only need email, calendar and some Internet access. That about sums it up. Over the last decade we've become (computer) system administrators. It's unbelievable when the history about this period gets written," Zander said."
Samsung: "Even in the same clamshell, even in a slidephone you can see the difference. The quality of the display, the incredible surround sound. People recognize it and are willing to pay the premium. That's how we try to differentiate," Samsung's global handset marketing chief Chang Soo Choi told Reuters."
Yahoo! News - Cell Phone Makers Choose Between Style and Tech
Gartner: "When the mobile phone technology starts to stabilize, you have to start thinking about other elements, such as design. Technology alone is not enough. At one point, the arms race of having a camera with 3, 5 or 15 megapixels becomes irrelevant," said mobile phone market analyst Ben Wood at Gartner research."
Motorola: "Not technology, but simplicity is one of Motorola's four design rules. "If I'd zoom up 10,000 feet, I see people lugging laptops who only need email, calendar and some Internet access. That about sums it up. Over the last decade we've become (computer) system administrators. It's unbelievable when the history about this period gets written," Zander said."
Samsung: "Even in the same clamshell, even in a slidephone you can see the difference. The quality of the display, the incredible surround sound. People recognize it and are willing to pay the premium. That's how we try to differentiate," Samsung's global handset marketing chief Chang Soo Choi told Reuters."
Yahoo! News - Cell Phone Makers Choose Between Style and Tech
