Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Sunday, May 15, 2005
UK not en par with technology
"According to the survey, the third of UK small and medium-sized enterprises did not understand the term 'broadband', while their knowledge of 3G, wi-fI and VoIP was 'negligible' - the majority had never heard of these terms."
"Some 45 per cent of the businesses said they had no need for the internet and only a fifth had access to broadband. Four out of five companies with dial-up access to the internet could not see any benefit to their business in upgrading to broadband."
"The report also found that whilst UK consumers have reasonable levels of understanding about broadband and digital television, three quarters have never heard of 3G."
It indicates the industry has been lousy at marketing the real benefits of broadband and 3G, and as the note says this is a wake-up call for all involved.
Digital Media Europe: News - Digital revolution bypasses much of UK
"Some 45 per cent of the businesses said they had no need for the internet and only a fifth had access to broadband. Four out of five companies with dial-up access to the internet could not see any benefit to their business in upgrading to broadband."
"The report also found that whilst UK consumers have reasonable levels of understanding about broadband and digital television, three quarters have never heard of 3G."
It indicates the industry has been lousy at marketing the real benefits of broadband and 3G, and as the note says this is a wake-up call for all involved.
Digital Media Europe: News - Digital revolution bypasses much of UK
