Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Monday, June 27, 2005
European market saturated
SMS text messaging remains the most used mobile service.
Except for voice I guess.
...the popularity of MMS/picture messaging doesn’t come close. A low 14 per cent of Europe’s mobile users have adopted this service.
Other favourite services are mobile gaming and buying ring tones, via both SMS and the PC-based internet.
I imagine mobile content generates much more revenue than MMS. Yet, only part of that revenue goes to operators, while all of MMS goes to them.
The UK leads in adoption, with 15 per cent of mobile users browsing the net from their phones.
That's still low.
Clearly, if operators subsidise unnecessarily expensive phones (due to features nobody uses), it's quite understandable Vodafone realizes many users would be happy with Simply phones. I expect all operators will jump on that train.
Digital Media Europe: News - European mobile phone penetration reaches saturation at 80% � report
Except for voice I guess.
...the popularity of MMS/picture messaging doesn’t come close. A low 14 per cent of Europe’s mobile users have adopted this service.
Other favourite services are mobile gaming and buying ring tones, via both SMS and the PC-based internet.
I imagine mobile content generates much more revenue than MMS. Yet, only part of that revenue goes to operators, while all of MMS goes to them.
The UK leads in adoption, with 15 per cent of mobile users browsing the net from their phones.
That's still low.
Clearly, if operators subsidise unnecessarily expensive phones (due to features nobody uses), it's quite understandable Vodafone realizes many users would be happy with Simply phones. I expect all operators will jump on that train.
Digital Media Europe: News - European mobile phone penetration reaches saturation at 80% � report
