Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Wednesday, June 29, 2005
Feature creep from a T-Mobile perspective
David Hytha, executive vice president of T-Mobile International:
We were looking for new service development, and we were willing to experiment.
Sadly operators forgot to make services matching the phone features and that were compelling to users.
We spent billions of euros as an industry on advanced-feature phones — most of which have not resulted in huge uptakes in services relative to what's actually offered. Not only have we not gotten any good money back from our investment, but we've even hurt our investment.
As carriers, our play in imaging is frankly very weak, because most people taking pictures are downloading them into other devices from which we get no additional revenue.
Previous info has indicated that even though cameras were added to generate MMS revenue, they are mostly used for creating wallpapers and MMS revenue is clearly below expected.
About necessary features: The first is voice. The second is the very, very important [area of] "Internet in your pocket" features.
Meaning real web surfing on your phone, not crippled WAP.
Mobile Phones Have Too Many Features: Exec - Yahoo! News
We were looking for new service development, and we were willing to experiment.
Sadly operators forgot to make services matching the phone features and that were compelling to users.
We spent billions of euros as an industry on advanced-feature phones — most of which have not resulted in huge uptakes in services relative to what's actually offered. Not only have we not gotten any good money back from our investment, but we've even hurt our investment.
As carriers, our play in imaging is frankly very weak, because most people taking pictures are downloading them into other devices from which we get no additional revenue.
Previous info has indicated that even though cameras were added to generate MMS revenue, they are mostly used for creating wallpapers and MMS revenue is clearly below expected.
About necessary features: The first is voice. The second is the very, very important [area of] "Internet in your pocket" features.
Meaning real web surfing on your phone, not crippled WAP.
Mobile Phones Have Too Many Features: Exec - Yahoo! News
