Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Friday, July 22, 2005
Misleading TV ads of the crazy frog
Again the crazy frog has made a splash in the news. Something many think is a one-off deal is really a monthly subscription that has to be cancelled by the consumer. It's also much more expensive than I had ever imagined.
Customers must also get a reminder of how to unsubscribe every month or every time £20 is spent.
Each week, they receive a new text message for which they are charged £3, enabling them to download another ringtone.
It's the core business model that is immoral. The advertizing issue is just a side-effect.
BBC NEWS | Technology | Ringtone ads face stiff controls
Read also this, on the same theme:
BBC NEWS | 'Crazy Frog doubled my phone bill'
In this article mBlox is mentioned, but they are not to blame.
Customers must also get a reminder of how to unsubscribe every month or every time £20 is spent.
Each week, they receive a new text message for which they are charged £3, enabling them to download another ringtone.
It's the core business model that is immoral. The advertizing issue is just a side-effect.
BBC NEWS | Technology | Ringtone ads face stiff controls
Read also this, on the same theme:
BBC NEWS | 'Crazy Frog doubled my phone bill'
In this article mBlox is mentioned, but they are not to blame.
