Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Saturday, July 23, 2005
Tweens, a new mobile phone demographic
Tweens = subteenagers. Seems no age group is safe from mobile phone marketing anymore.
The study predicts that there will be 26 million tweens in the U.S. in 2009 and that four million of them will use their own phones.
"For example, older tweens prefer different types of devices, want different services, and will use their handsets in different ways."
'Tweens' Need Their Own Phones, Study Finds - Yahoo! News
The study predicts that there will be 26 million tweens in the U.S. in 2009 and that four million of them will use their own phones.
"For example, older tweens prefer different types of devices, want different services, and will use their handsets in different ways."
'Tweens' Need Their Own Phones, Study Finds - Yahoo! News
