Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Saturday, July 23, 2005
Tweens, a new mobile phone demographic
Tweens = subteenagers. Seems no age group is safe from mobile phone marketing anymore.
The study predicts that there will be 26 million tweens in the U.S. in 2009 and that four million of them will use their own phones.
"For example, older tweens prefer different types of devices, want different services, and will use their handsets in different ways."
'Tweens' Need Their Own Phones, Study Finds - Yahoo! News
The study predicts that there will be 26 million tweens in the U.S. in 2009 and that four million of them will use their own phones.
"For example, older tweens prefer different types of devices, want different services, and will use their handsets in different ways."
'Tweens' Need Their Own Phones, Study Finds - Yahoo! News
