Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Friday, September 30, 2005
Ringtone preferences
M:Metrics has noted there are considerable differences between what types of ringtones male and female consumers prefer. Maybe not so strange, as it should reflect the general music preferences. There are though also differences in the uptake of mobile services overall.
...whereas females are significantly less likely to use most mobile data services compared with male counterparts, they are about 6 percent more likely to download ringtones...
Females predominate in certain music genres for ringtones and are 60 percent more likely to purchase a pop ringtone than are males, for example. Males are 68 percent more likely to choose a hard rock or heavy metal ringtone. Overall, hip-hop is the most popular genre across both genders...
M:Metrics found that males are 16 percent more likely to have subscribed to a ringback subscription in August, and were 25 percent more likely to have previously subscribed to a ringback subscription that they had since canceled at the time of the survey.
M:Metrics News
...whereas females are significantly less likely to use most mobile data services compared with male counterparts, they are about 6 percent more likely to download ringtones...
Females predominate in certain music genres for ringtones and are 60 percent more likely to purchase a pop ringtone than are males, for example. Males are 68 percent more likely to choose a hard rock or heavy metal ringtone. Overall, hip-hop is the most popular genre across both genders...
M:Metrics found that males are 16 percent more likely to have subscribed to a ringback subscription in August, and were 25 percent more likely to have previously subscribed to a ringback subscription that they had since canceled at the time of the survey.
M:Metrics News
