Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Friday, October 28, 2005
Simple ís in in US
J.D. Power found that the physical design of the wireless phone was most important, followed in order by ease of operation, features, durability and battery life.
Consumers are looking for phones that are easier to use because of the growing complexity, as manufacturers add video and still cameras, music players, and software to support various data and multimedia services.
For some reason clamshell phones are much more popular than soapbar-style phone in the US, and J.D. claims that clamshells are lighter. Why would they be lighter?
The feature on the phone used the most was the speakerphone, followed in order by short-message services, gaming and cameras.
Again indicates US preferences are quite different from e.g. Europe.
Design, Ease Of Operation Ring Up Cellular Phone Sales - Yahoo! News
Consumers are looking for phones that are easier to use because of the growing complexity, as manufacturers add video and still cameras, music players, and software to support various data and multimedia services.
For some reason clamshell phones are much more popular than soapbar-style phone in the US, and J.D. claims that clamshells are lighter. Why would they be lighter?
The feature on the phone used the most was the speakerphone, followed in order by short-message services, gaming and cameras.
Again indicates US preferences are quite different from e.g. Europe.
Design, Ease Of Operation Ring Up Cellular Phone Sales - Yahoo! News
