Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) |
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Monday, December 26, 2005
Crazy Frog generates an annoying amount of money
It took 31% (!) of the British total market of £133M during 2005.
Regulators this week fined the company which supplies the ringtone £40,000 for failing to make clear that customers were actually buying into a £5-a-week subscription service.
Actually no. They fined mBlox that's got nothing to do with the Jamba subscription scheme.
£5 a week sounds very high. £5 a month sounds more right (yet still wrong), but if it's really per week this is outright fraud!
Novelty tracks are most popular with the 5 to 15-year-olds who drive the ringtone market.
But should really 5 year olds have a mobile phone, much less be allowed to sign up to this kind of subscription? They have no clue whatsoever of the costs involved, something that's even hard for the parents to comprehend.
Britain, UK news from The Times and The Sunday Times - Times Online
Regulators this week fined the company which supplies the ringtone £40,000 for failing to make clear that customers were actually buying into a £5-a-week subscription service.
Actually no. They fined mBlox that's got nothing to do with the Jamba subscription scheme.
£5 a week sounds very high. £5 a month sounds more right (yet still wrong), but if it's really per week this is outright fraud!
Novelty tracks are most popular with the 5 to 15-year-olds who drive the ringtone market.
But should really 5 year olds have a mobile phone, much less be allowed to sign up to this kind of subscription? They have no clue whatsoever of the costs involved, something that's even hard for the parents to comprehend.
Britain, UK news from The Times and The Sunday Times - Times Online

