Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Thursday, January 19, 2006
3G being adopted in Asia
Japan and South Korea are mentioned as the main growth areas for 3G.
Operators are still seeking the magic feature that users will not be able to live without, but for now they are finding that 3G services at least give them a new weapon with which to target customers in an increasingly saturated market.
Still, the biggest challenge facing mobile operators remains convincing the average customer, who tends to choose services based on phone design and price, to upgrade to a new service that can appear to be confusing and unnecessary.
Is it a cultural thing that Europe, despite being early on with adopting 3G, and with extreme costs for the operators, can't get appealing services out so that consumers start to use 3G? For instance, video telephony mentioned here (and that requires substantial bandwidth) doesn't seem to be interesting at all to Europeans.
Advanced 3G mobile phones gain momentum in Asia - Yahoo! News
Operators are still seeking the magic feature that users will not be able to live without, but for now they are finding that 3G services at least give them a new weapon with which to target customers in an increasingly saturated market.
Still, the biggest challenge facing mobile operators remains convincing the average customer, who tends to choose services based on phone design and price, to upgrade to a new service that can appear to be confusing and unnecessary.
Is it a cultural thing that Europe, despite being early on with adopting 3G, and with extreme costs for the operators, can't get appealing services out so that consumers start to use 3G? For instance, video telephony mentioned here (and that requires substantial bandwidth) doesn't seem to be interesting at all to Europeans.
Advanced 3G mobile phones gain momentum in Asia - Yahoo! News
