Rants And Ramblings About Mobile Technology |
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Anders Borg writing about the fun and crazy world of mobile technology. You also can read the blog via Twitter or your phone via wap.abiro.com. See the left menu for more news services. Comments on blog entries are moderated, but I'm rather liberal as long as it's not blatant advertising. For general comments, advertising and contribution queries, please use the feedback form. |
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Monday, January 16, 2006
OK with higher price on ringtones than music downloads
An analysis made by NPD Group indicates the reason is that ringtones are used differently from full music downloads, more as an outward expression than only for personal consumption.
NPD found that the current average ringtone price of $2.50 is under-valued for current buyers, yet still too high for those who might consider purchasing ringtones in the future.
The answer lies in the usage and needs fulfilled by each of these types of music downloads.
ringtones provide an added bonus of fulfilling consumers’ need for personal expression
NPD Press Release - December 14, 2005
NPD found that the current average ringtone price of $2.50 is under-valued for current buyers, yet still too high for those who might consider purchasing ringtones in the future.
The answer lies in the usage and needs fulfilled by each of these types of music downloads.
ringtones provide an added bonus of fulfilling consumers’ need for personal expression
NPD Press Release - December 14, 2005
