Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Monday, January 16, 2006
OK with higher price on ringtones than music downloads
An analysis made by NPD Group indicates the reason is that ringtones are used differently from full music downloads, more as an outward expression than only for personal consumption.
NPD found that the current average ringtone price of $2.50 is under-valued for current buyers, yet still too high for those who might consider purchasing ringtones in the future.
The answer lies in the usage and needs fulfilled by each of these types of music downloads.
ringtones provide an added bonus of fulfilling consumers’ need for personal expression
NPD Press Release - December 14, 2005
NPD found that the current average ringtone price of $2.50 is under-valued for current buyers, yet still too high for those who might consider purchasing ringtones in the future.
The answer lies in the usage and needs fulfilled by each of these types of music downloads.
ringtones provide an added bonus of fulfilling consumers’ need for personal expression
NPD Press Release - December 14, 2005
