Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Thursday, January 12, 2006
Ringtones, a huge success
I read an analyst report three years ago that said the ringtone (and overall mobile content) market would be dead by now. Instead it's become 10% of worldwide music sales.
Hip-hop is mentioned to be a key exploiter of ringtones for marketing and revenue, and I saw elsewhere 50 Cent is now #1 in the US ringtone chart.
Surprisingly iTunes doesn't provide MIDI ringtones. Considering the high cost of downloading AAC-coded music to a phone via the mobile network and because of the lack of Apple DRM support in phones, MIDI is a short term way to attract also those consumers that want to download the latest hits directly to their phones.
openPR.com - RINGTONES THE MULTIBILLION DOLLAR BUSINESS
Hip-hop is mentioned to be a key exploiter of ringtones for marketing and revenue, and I saw elsewhere 50 Cent is now #1 in the US ringtone chart.
Surprisingly iTunes doesn't provide MIDI ringtones. Considering the high cost of downloading AAC-coded music to a phone via the mobile network and because of the lack of Apple DRM support in phones, MIDI is a short term way to attract also those consumers that want to download the latest hits directly to their phones.
openPR.com - RINGTONES THE MULTIBILLION DOLLAR BUSINESS
