Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
You can also read the blog via Twitter or your phone via wap.abiro.com. See the left menu for more news.
Comments on blog entries are moderated, but I'm rather liberal as long as it's not blatant advertising.
For general comments, advertising and contribution queries, please use the feedback form.
Thursday, January 12, 2006
Ringtones, a huge success
I read an analyst report three years ago that said the ringtone (and overall mobile content) market would be dead by now. Instead it's become 10% of worldwide music sales.
Hip-hop is mentioned to be a key exploiter of ringtones for marketing and revenue, and I saw elsewhere 50 Cent is now #1 in the US ringtone chart.
Surprisingly iTunes doesn't provide MIDI ringtones. Considering the high cost of downloading AAC-coded music to a phone via the mobile network and because of the lack of Apple DRM support in phones, MIDI is a short term way to attract also those consumers that want to download the latest hits directly to their phones.
openPR.com - RINGTONES THE MULTIBILLION DOLLAR BUSINESS
Hip-hop is mentioned to be a key exploiter of ringtones for marketing and revenue, and I saw elsewhere 50 Cent is now #1 in the US ringtone chart.
Surprisingly iTunes doesn't provide MIDI ringtones. Considering the high cost of downloading AAC-coded music to a phone via the mobile network and because of the lack of Apple DRM support in phones, MIDI is a short term way to attract also those consumers that want to download the latest hits directly to their phones.
openPR.com - RINGTONES THE MULTIBILLION DOLLAR BUSINESS
