Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Monday, February 20, 2006
Mobile marketing, here it comes...
Quote: Airwide Solutions found that by 2008 89% of brands will use text and multimedia messaging to reach their audience.
Quote: According to the survey, brands expect mobile marketing to become far more effective than traditional direct mail.
Probably also equally more annoying.
Netimperative - Major brands shifting marketing budgets to mobile- research
Quote: According to the survey, brands expect mobile marketing to become far more effective than traditional direct mail.
Probably also equally more annoying.
Netimperative - Major brands shifting marketing budgets to mobile- research
