Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Monday, March 20, 2006
Many consumers don't want to pay for multimedia services
KPMG has made a worldwide survey that claims many people don't want to pay extra for video and audio content.
The article hints that rather services could be a way to slow churn, but that's arguably provided they are free. I'm not sure how music services could be free, as the music industry wants its share in any case.
Quote: The study also found regional differences in the type of content people were already using and were likely to use, with the Asian market more interested in entertainment-type content and European and US users more interested in information services.
Survey reveals mobile phone revenue hurdle - Yahoo! News
The article hints that rather services could be a way to slow churn, but that's arguably provided they are free. I'm not sure how music services could be free, as the music industry wants its share in any case.
Quote: The study also found regional differences in the type of content people were already using and were likely to use, with the Asian market more interested in entertainment-type content and European and US users more interested in information services.
Survey reveals mobile phone revenue hurdle - Yahoo! News
