Opinionated comments on mobile phone industry news
|
All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
|
|
Monday, March 20, 2006
Many consumers don't want to pay for multimedia services
KPMG has made a worldwide survey that claims many people don't want to pay extra for video and audio content.
The article hints that rather services could be a way to slow churn, but that's arguably provided they are free. I'm not sure how music services could be free, as the music industry wants its share in any case.
Quote: The study also found regional differences in the type of content people were already using and were likely to use, with the Asian market more interested in entertainment-type content and European and US users more interested in information services.
Survey reveals mobile phone revenue hurdle - Yahoo! News
The article hints that rather services could be a way to slow churn, but that's arguably provided they are free. I'm not sure how music services could be free, as the music industry wants its share in any case.
Quote: The study also found regional differences in the type of content people were already using and were likely to use, with the Asian market more interested in entertainment-type content and European and US users more interested in information services.
Survey reveals mobile phone revenue hurdle - Yahoo! News
