Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Monday, March 27, 2006
Mobile game market slowing down?
Researchers warn for stagnation in the mobile game market.
My recipe of making mobile games more successful:
* Focus on fewer games and make them better and easier to use.
* Promote those games actively (on the telly etc). That both drives the interest for those select games, but also mobile gaming in general.
* Even if you as a distributor has access to 100s of games, promote only a few of the best ones, and understand that preferences change.
* Focus on games that are suited for short time playing.
E.g. there's now a mobile version of The Elder Scrolls IV Oblivion. It's a magnificent game on PC and Xbox (I bought it this Friday, and I'm completely addicted already), but would you really play through a long dungeon session on a mobile? I doubt it. Games like Tetris, Pacman and the like are actually the most popular.
Surprisingly not even Jamba emphasizes games in their advertising (at least not in Sweden), and definitely not specific games.
textually.org: Troubled times for mobile game
My recipe of making mobile games more successful:
* Focus on fewer games and make them better and easier to use.
* Promote those games actively (on the telly etc). That both drives the interest for those select games, but also mobile gaming in general.
* Even if you as a distributor has access to 100s of games, promote only a few of the best ones, and understand that preferences change.
* Focus on games that are suited for short time playing.
E.g. there's now a mobile version of The Elder Scrolls IV Oblivion. It's a magnificent game on PC and Xbox (I bought it this Friday, and I'm completely addicted already), but would you really play through a long dungeon session on a mobile? I doubt it. Games like Tetris, Pacman and the like are actually the most popular.
Surprisingly not even Jamba emphasizes games in their advertising (at least not in Sweden), and definitely not specific games.
textually.org: Troubled times for mobile game
