Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Monday, March 06, 2006
Orange differentiates users through animals
This in an attempt to offer differentiated services, but actually they are not, except on the surface.
What I would like to see is a suite of complementing applications for each user category (as per Orange's terminology), like:
- highly sociable: fashion phone, low-rate bulk SMS and MMS
- tool not a toy: possibly a smartphone, corporate email and PIM
- love to chat: chat via MSN, Yahoo! etc, and blogging
- extras as standard: high-Q camera, GPS, mapping apps etc
I'm wondering if highly sociable and love to chat are that very different.
Digital Media Europe: News - Orange develops mobile packages around customer behaviours
What I would like to see is a suite of complementing applications for each user category (as per Orange's terminology), like:
- highly sociable: fashion phone, low-rate bulk SMS and MMS
- tool not a toy: possibly a smartphone, corporate email and PIM
- love to chat: chat via MSN, Yahoo! etc, and blogging
- extras as standard: high-Q camera, GPS, mapping apps etc
I'm wondering if highly sociable and love to chat are that very different.
Digital Media Europe: News - Orange develops mobile packages around customer behaviours
