Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Thursday, March 02, 2006
Price more important factor for US market growth than features
plan pricing remains their top determining factor in selecting a wireless plan, followed closely by device compatibility.
This sounds like there could be room for smaller MVNOs that focus on lowest possible price while offering only low-featured and hence cheaper phones.
Other interesting findings:
43 percent of those people it interviewed were willing to actually pay more money for a device that prohibits any form of marketing.
Some 48 percent of those surveyed admitted that they were worried that the devices and services they've most recently purchased will rapidly become obsolete.
Report: Pricing, Not Multimedia, Drives Wireless Uptake - Yahoo! News
This sounds like there could be room for smaller MVNOs that focus on lowest possible price while offering only low-featured and hence cheaper phones.
Other interesting findings:
43 percent of those people it interviewed were willing to actually pay more money for a device that prohibits any form of marketing.
Some 48 percent of those surveyed admitted that they were worried that the devices and services they've most recently purchased will rapidly become obsolete.
Report: Pricing, Not Multimedia, Drives Wireless Uptake - Yahoo! News
