Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Thursday, March 02, 2006
Price more important factor for US market growth than features
plan pricing remains their top determining factor in selecting a wireless plan, followed closely by device compatibility.
This sounds like there could be room for smaller MVNOs that focus on lowest possible price while offering only low-featured and hence cheaper phones.
Other interesting findings:
43 percent of those people it interviewed were willing to actually pay more money for a device that prohibits any form of marketing.
Some 48 percent of those surveyed admitted that they were worried that the devices and services they've most recently purchased will rapidly become obsolete.
Report: Pricing, Not Multimedia, Drives Wireless Uptake - Yahoo! News
This sounds like there could be room for smaller MVNOs that focus on lowest possible price while offering only low-featured and hence cheaper phones.
Other interesting findings:
43 percent of those people it interviewed were willing to actually pay more money for a device that prohibits any form of marketing.
Some 48 percent of those surveyed admitted that they were worried that the devices and services they've most recently purchased will rapidly become obsolete.
Report: Pricing, Not Multimedia, Drives Wireless Uptake - Yahoo! News
