Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Friday, April 21, 2006
AdMob, for advertising on mobile sites
Russell at MobHappy has a piece on AdMob, one of the advertising brokers for mobile phones. A mentioned benefit with AdMob is that you can pinpoint specific phone models etc so that advertising gets more targetted and hence you spend less money on visitors that might not have use for your offering. Whether this is unique I haven't been able to verify.
I'm actually using AdMob at wap.abiro.com both ways:
* advertising for other mobile sites at wap.abiro.com
* advertising for wap.abiro.com at other mobile sites
I can't say the results have been awe-striking so far, but as the ads are quite subtle (you don't get a full-page blinking color image with audio, just one line of linked text) I'll continue to use it and see what kind of result I can get.
Declaration of Interest at MobHappy
I'm actually using AdMob at wap.abiro.com both ways:
* advertising for other mobile sites at wap.abiro.com
* advertising for wap.abiro.com at other mobile sites
I can't say the results have been awe-striking so far, but as the ads are quite subtle (you don't get a full-page blinking color image with audio, just one line of linked text) I'll continue to use it and see what kind of result I can get.
Declaration of Interest at MobHappy
