Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Thursday, May 18, 2006
imseven, instant messaging for Java phones
It says it's totally free of charge and that it supports MSN, Yahoo! and AIM, and you can send photos. It sounds really great, and I will definitely try it out.
Yet, I'm wondering why it is free of charge (there's not even advertising) when a whole generation wants such an application and could easily pay $3-4 for it. Where's the business in giving this away for free? Build a customer database? There's no registration, so that's not the reason. Build brand for coming products? Maybe, but very risky in this fast-moving business where everyone wants to grab the attention of the consumer.
IM7-evolution / free download
Yet, I'm wondering why it is free of charge (there's not even advertising) when a whole generation wants such an application and could easily pay $3-4 for it. Where's the business in giving this away for free? Build a customer database? There's no registration, so that's not the reason. Build brand for coming products? Maybe, but very risky in this fast-moving business where everyone wants to grab the attention of the consumer.
IM7-evolution / free download
