Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Tuesday, May 30, 2006
Mobile advertizing the wrong way
Get free voice minutes for watching a video ad sounds fair right?
Well, not the way Virgin is doing it: You get 1 minute free talk time for watching a 30 second ad and then answering a few questions based on the ad. That means you most likely spend considerably more than 1 minute wasting your time and getting brainwashed, to get 1 minute to talk for free.
What a lousy deal for the consumer!
A Sweet Deal for Virgin Mobile?
Well, not the way Virgin is doing it: You get 1 minute free talk time for watching a 30 second ad and then answering a few questions based on the ad. That means you most likely spend considerably more than 1 minute wasting your time and getting brainwashed, to get 1 minute to talk for free.
What a lousy deal for the consumer!
A Sweet Deal for Virgin Mobile?
