Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Tuesday, June 20, 2006
Helio, desperately seeking/keeping? subscribers
Trading in old gadgets that are not even phones sounds like a desperate move to get new subscribers, especially since the offer is for existing subscribers. I guess this will also sway potential subscribers, but it still sounds a bit too desperate to me.
I tried to trade-in my digital camera. It said it didn't have any trade value. I should have guessed.
In terms of audio players you can only trade in those from Apple.
It would be interesting to know what happens with all this junk afterwards. I'm just guessing, but to make this pay off I believe Helio has outsourced the handling to tradeups.com that will resell this stuff through auction services, and they will split revenue somehow. I'm quite certain Helio doesn't touch any of this.
Helio TradeUps
I tried to trade-in my digital camera. It said it didn't have any trade value. I should have guessed.
In terms of audio players you can only trade in those from Apple.
It would be interesting to know what happens with all this junk afterwards. I'm just guessing, but to make this pay off I believe Helio has outsourced the handling to tradeups.com that will resell this stuff through auction services, and they will split revenue somehow. I'm quite certain Helio doesn't touch any of this.
Helio TradeUps
