Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Monday, June 19, 2006
Ikivo Animator, tool for creating SVG animations
Ikivo is a pioneer in providing Scalable Vector Graphic (SVG) for mobile phones, and they are supporting the standardisation within OMA. SVG 1.2, that Animator is designed for, supports vector graphics, text, audio and video.
OMA promotes SVG, but the media industry and also some operators prefer Flash, as that's what's being used on web sites, and that's also what advertisement designers know. Maybe Ikivo Animator can lower the threshold to also use SVG.
SVG will have mainly two uses (in my opinion):
1. As a way to present vivid/animated advertisements on phones. Like it or not, it's coming.
2. Provide more advanced vector graphics to downloaded applications (via JSR 226).
From a bottom-line point of view item 1 is the most important, but as mentioned also Flash (read: Adobe/Macromedia) wants to get a slice of that cake.
As Adobe now owns Macromedia, and Adobe earlier preferred SVG, the pressure on using Flash instead of SVG is probably increasing.
Worth noting is that the mobile version of Flash (Flash Lite) is a subset of "real" Flash, so if a phone supports Flash Lite doesn't mean it can render the Flash content found on normal web sites. Possibly it can do a best effort, but supposedly not even that. Hence, as the market wants phones to provide better support for browsing existing web sites I believe the pressure to support full Flash, rather than Flash Lite or SVG, will increase substantially.
webitpr - online press release distribution and monitoring
OMA promotes SVG, but the media industry and also some operators prefer Flash, as that's what's being used on web sites, and that's also what advertisement designers know. Maybe Ikivo Animator can lower the threshold to also use SVG.
SVG will have mainly two uses (in my opinion):
1. As a way to present vivid/animated advertisements on phones. Like it or not, it's coming.
2. Provide more advanced vector graphics to downloaded applications (via JSR 226).
From a bottom-line point of view item 1 is the most important, but as mentioned also Flash (read: Adobe/Macromedia) wants to get a slice of that cake.
As Adobe now owns Macromedia, and Adobe earlier preferred SVG, the pressure on using Flash instead of SVG is probably increasing.
Worth noting is that the mobile version of Flash (Flash Lite) is a subset of "real" Flash, so if a phone supports Flash Lite doesn't mean it can render the Flash content found on normal web sites. Possibly it can do a best effort, but supposedly not even that. Hence, as the market wants phones to provide better support for browsing existing web sites I believe the pressure to support full Flash, rather than Flash Lite or SVG, will increase substantially.
webitpr - online press release distribution and monitoring
