Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Saturday, June 03, 2006
Mobile data not a success, so what to do?
Carlo at MobHappy elaborates on ways to get out of the stale mate position the industry is in: What operators offers in terms of data and content services doesn't appeal to consumers, and there's a general question whether consumers really care about much more than voice and text messaging.
I agree with most things mentioned. My short version: Operators should focus on providing bit pipes and billing to third party service providers. They should give them a good business proposition where third party gets most of the revenue from the transactions. Except for that operators should stay out of the way.
It should be noted though that at least in Europe service providers don't care much about individual operators, as there are so many. Therefor companies like mBlox and similar are important to serve as brokers for Premium SMS etc so that service providers don't have to set up agreements with each and every operator. In the other direction operators can't set up an agreement with each and every big or small service or content provider.
I've been shouting out about providing instant messaging for a long time, and that's clearly something consumers want, but operators don't want to offer. Someday operators simply have to realize they are not in control of consumer needs.
Should We Just Give Up On Mobile Data and Content? at MobHappy
I agree with most things mentioned. My short version: Operators should focus on providing bit pipes and billing to third party service providers. They should give them a good business proposition where third party gets most of the revenue from the transactions. Except for that operators should stay out of the way.
It should be noted though that at least in Europe service providers don't care much about individual operators, as there are so many. Therefor companies like mBlox and similar are important to serve as brokers for Premium SMS etc so that service providers don't have to set up agreements with each and every operator. In the other direction operators can't set up an agreement with each and every big or small service or content provider.
I've been shouting out about providing instant messaging for a long time, and that's clearly something consumers want, but operators don't want to offer. Someday operators simply have to realize they are not in control of consumer needs.
Should We Just Give Up On Mobile Data and Content? at MobHappy
