Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Friday, June 16, 2006
Mobile music services gaining momentum
IDC expects sales to reach $1B in 2010. I'm wondering why such predictions are always so far ahead. Because the shorter term is too uncertain, or that people will have forgotten the predictions by then (if/when they are concluded to be wrong)?
Quote: IDC believes over-the-air music tracks at $2 each would emerge as a sustainable price point
That's too high in my opinion even if there's no traffic fee, and would for a complete album be similar to a CD in price, even though there's a much lower logistical cost. I doubt though that many will buy complete CDs this way. Rather they will buy "singles" of primarily the latest pop tunes. Adults are likely to stay with music services on PCs (where UI and access is much better), unless in markets where simply home PCs don't exist in abundance (like in China and Japan).
Quote: the phones would have to deliver sound quality comparable to portable music players
True, but there's no cost nor complexity in achieving that, so it's just a matter of doing it.
Mobile Phone Music Services Expected To Top $1 Billion - Yahoo! News
Quote: IDC believes over-the-air music tracks at $2 each would emerge as a sustainable price point
That's too high in my opinion even if there's no traffic fee, and would for a complete album be similar to a CD in price, even though there's a much lower logistical cost. I doubt though that many will buy complete CDs this way. Rather they will buy "singles" of primarily the latest pop tunes. Adults are likely to stay with music services on PCs (where UI and access is much better), unless in markets where simply home PCs don't exist in abundance (like in China and Japan).
Quote: the phones would have to deliver sound quality comparable to portable music players
True, but there's no cost nor complexity in achieving that, so it's just a matter of doing it.
Mobile Phone Music Services Expected To Top $1 Billion - Yahoo! News
