Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Thursday, July 20, 2006
Asking customers about what customers want
Mobilitec takes a new approach to getting feedback on mobile content services: Asking the customers, in this case 8 to 22 year olds. Sounds bloody obvious doesn't it, but it's done way too little.
The unique point with the approach taken here is to collect feedback from the users/customers in an orderly manner and draw conclusions from it, and then make effective use of that information.
Interestingly the examples of feedback that are mentioned are bloody obvious too. Almost anyone that's purchased content would give similar responses.
Have you ever been invited by your operator to provide feedback on your experience of their services? Me neither.
To practice what I speak: What would you say is good or bad about Abiro's services? Would you like anything different than it is now? Do the services provided work OK?
Youth are best judges of cellular content
The unique point with the approach taken here is to collect feedback from the users/customers in an orderly manner and draw conclusions from it, and then make effective use of that information.
Interestingly the examples of feedback that are mentioned are bloody obvious too. Almost anyone that's purchased content would give similar responses.
Have you ever been invited by your operator to provide feedback on your experience of their services? Me neither.
To practice what I speak: What would you say is good or bad about Abiro's services? Would you like anything different than it is now? Do the services provided work OK?
Youth are best judges of cellular content
