Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Friday, July 21, 2006
Sprint surveys women on phone uses
Sometimes I get the feeling that the telecom industry (at least in the Western world) still sees men as the cookie-cutter norm that everything's initially designed for, and women as having "out of the ordinary" requirements on phones and services.That's a dangerous way of thinking for market growth, considering for instance it was recently concluded that women are more interested in mobile games than men.
Anyway, Sprint recently did a survey on women's uses of mobile phones. Main findings:
Women...
* want to personalize their phone, more than most other things they have
* are more interested in ringtones than men
* want their phone within reach more than men
* often text message and photograph family members
* clearly prefers flip phones; interestingly candy bar style phones were called "regular phones" despite of this, and despite the huge success of the RAZR.
What I lacked in the information was requests for new or differently behaving features, but that was maybe not part of the survey.
There are much more details in the note. Interesting read.
Women Would Rather Personalize Cell Phones than Hairstyles - Mobiledia
Women Rely on Wireless - 7/21/2006 10:37:00 AM - Wireless Week - CA6355386
