Opinionated comments on mobile phone industry news

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Tuesday, August 01, 2006

 
How to succeed with mobile games: Make good games
This lengthy note by Chris James at Pocket Gamer points out things to think about when making mobile games, and it boils down to different aspects of product quality. I'd argue that market visibility is also very important, considering there are now so many developers of mobile games at often very small companies, and that simple games rule the market. Developing very advanced games (graphically or otherwise) is not a significant competitive advantage.

Simply put, quality counts for all players in this market: the reviewers, analysts, operators and consumers.

The road to success according to Chris James:
1. Immediately familiar or understandable objectives
2. Intuitive controls
3. Simple gameplay dynamic – deliver one idea brilliantly
4. Immediate achievement - A reward within the first thirty seconds...
5. ...but a challenge that increases steadily
6. Create a record of progress and awards
7. Basic Multiplayer options
8. A little bit of madness or a sense of humor
9. Attractive 2D visuals (why worry about 3D?)
10. Pay attention to the incidental details

A comment on 6: Share this info via the Internet. That's a great way to create interest. See e.g. Mobile Fighter.

Create a simple but addictive game and you are likely to have a winner in the mind of users. Then you need to make the market understand that too.

If you are into mobile game development you must read this.

Ten Tips for Mobile Magic

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