Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Monday, August 14, 2006
MEX on setting up an MVNO
The results are not just valid for MVNOs, but possibly even more for existing infrastructure operators, considering the huge amount of money spent on new infrastructure, that subscribers mostly don't use.
The note includes sound advise on how and when to set up focus groups and surveys as well as points out the importance of a good phone and service UI. I experience a chasm between the phone UI and the UI needs of services, so there must simply be more dialogue between those that enable services (phone manufacturers and operators) and those that provide them (and with that I don't mean just the operators, but even more so those that actually develop the services). Even today it's in most phones hard to find installed applications, and even to get the browser going. The idle screen is still mainly for call status and wallpaper, which must change.
This is a very interesting point:
There’s a huge gap between customer awareness and subsequent ‘addiction’.
Many surveys show there's increased uptake of mobile data, by asking questions like "Have you (ever) used ..." rather than "Do you use ... on a daily basis?", "How much time do you spend on ... every day?". Those latter questions are very relevant, but it's as if we are afraid of asking them.
So, what data-intensive applications and services can become addictive? Well, multiplayer games could be. E-mail, IM, blogging, media archiving, social networking, news headsups etc are others. All these services are seemingly highly interesting to use on the road, provided they are easy and inexpensive to use, so why don't they fly, and why don't they generate revenue for all involved (operators as well as service providers)?
Despite all the talk about mobile data nowadays, even more important is really to get more revenue from voice and SMS. Those services are of course already ubiquitous, so adding a tiny fraction of more revenue there would surpass all data use easily.
MEX - the strategy forum for mobile user experience - How to build an MVNO
The note includes sound advise on how and when to set up focus groups and surveys as well as points out the importance of a good phone and service UI. I experience a chasm between the phone UI and the UI needs of services, so there must simply be more dialogue between those that enable services (phone manufacturers and operators) and those that provide them (and with that I don't mean just the operators, but even more so those that actually develop the services). Even today it's in most phones hard to find installed applications, and even to get the browser going. The idle screen is still mainly for call status and wallpaper, which must change.
This is a very interesting point:
There’s a huge gap between customer awareness and subsequent ‘addiction’.
Many surveys show there's increased uptake of mobile data, by asking questions like "Have you (ever) used ..." rather than "Do you use ... on a daily basis?", "How much time do you spend on ... every day?". Those latter questions are very relevant, but it's as if we are afraid of asking them.
So, what data-intensive applications and services can become addictive? Well, multiplayer games could be. E-mail, IM, blogging, media archiving, social networking, news headsups etc are others. All these services are seemingly highly interesting to use on the road, provided they are easy and inexpensive to use, so why don't they fly, and why don't they generate revenue for all involved (operators as well as service providers)?
Despite all the talk about mobile data nowadays, even more important is really to get more revenue from voice and SMS. Those services are of course already ubiquitous, so adding a tiny fraction of more revenue there would surpass all data use easily.
MEX - the strategy forum for mobile user experience - How to build an MVNO
