Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
You can also read the blog via Twitter or your phone via wap.abiro.com. See the left menu for more news.
Comments on blog entries are moderated, but I'm rather liberal as long as it's not blatant advertising.
For general comments, advertising and contribution queries, please use the feedback form.
Friday, August 04, 2006
Mobile advertising: Three sides to every story
Not the classical "your side, my side, and the right side", but rather SMS, MMS and WAP.
Mike Baker at iMedia Connection outlines the pros and cons with different means for mobile advertising.
The note has an American spin, so the high cost of sending out ads via SMS and MMS is not considered as a show-stopper, which it clearly is in Europe, unless the advertising is targeted and for high-value goods.
SMS and MMS ads sent out by operators of course don't cost nearly as much as if an external party would do it. It's mainly a matter of network load.
Of course there's no transfer cost at all for the third party for ads via WAP.
I've noticed that the click rate is higher on mobile sites than PC ditto. Maybe because mobile site visitors are less jaded, but I believe another factor is that a mobile site page can show only so much, so an ad stands out more than on a normal web page.
The note indicates that the response rate is noticeably higher for MMS than for SMS and WAP, and also that the fact that messages are saved, they can be used as coupons for special offers.
iMedia Connection: Three Ways to Market on Mobile
Mike Baker at iMedia Connection outlines the pros and cons with different means for mobile advertising.
The note has an American spin, so the high cost of sending out ads via SMS and MMS is not considered as a show-stopper, which it clearly is in Europe, unless the advertising is targeted and for high-value goods.
SMS and MMS ads sent out by operators of course don't cost nearly as much as if an external party would do it. It's mainly a matter of network load.
Of course there's no transfer cost at all for the third party for ads via WAP.
I've noticed that the click rate is higher on mobile sites than PC ditto. Maybe because mobile site visitors are less jaded, but I believe another factor is that a mobile site page can show only so much, so an ad stands out more than on a normal web page.
The note indicates that the response rate is noticeably higher for MMS than for SMS and WAP, and also that the fact that messages are saved, they can be used as coupons for special offers.
iMedia Connection: Three Ways to Market on Mobile
