Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Wednesday, August 23, 2006
Mobile gaming going independent
Beccy Asplin from Bango points out that most mobile games are currently offered via operator portals, but also that this doesn't work effectively, so she hints that mobile games providers shall go independent and offer their games from their own mobile commerce portals.Even more effective I think is to partner with major commerce services like Amazon etc as well as major meeting points for younger people, like MySpace etc.
After all, even if you have the best commerce site in the world, potential customer need to find it. The solution to that is of course heavy advertizing, but many game providers are relatively small and can't afford that, so their only choice is to partner with companies that already reach a lot of customers.
As a comparison PC games are sold in several steps:
* a game is developed by one company
* a global game distributor sells the game together with many others
* local broad distributors sell those games from many global distributors, as well as music, DVDs etc etc
The party with the least marketing power is clearly the original developer.
Going mobile with games - Editorial /// MobileIndustry.biz
(via QuicklyBored)
