Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Wednesday, August 23, 2006
Mobile gaming going independent
Beccy Asplin from Bango points out that most mobile games are currently offered via operator portals, but also that this doesn't work effectively, so she hints that mobile games providers shall go independent and offer their games from their own mobile commerce portals.Even more effective I think is to partner with major commerce services like Amazon etc as well as major meeting points for younger people, like MySpace etc.
After all, even if you have the best commerce site in the world, potential customer need to find it. The solution to that is of course heavy advertizing, but many game providers are relatively small and can't afford that, so their only choice is to partner with companies that already reach a lot of customers.
As a comparison PC games are sold in several steps:
* a game is developed by one company
* a global game distributor sells the game together with many others
* local broad distributors sell those games from many global distributors, as well as music, DVDs etc etc
The party with the least marketing power is clearly the original developer.
Going mobile with games - Editorial /// MobileIndustry.biz
(via QuicklyBored)
