Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Tuesday, August 22, 2006
Wireless World Forum on the youth market
I agree with these statements drawn from the new Mobile Youth report:
* "Young consumers are driving innovations like text messaging, mobile music and mobile radio."
* "Companies can capture youth by enhancing the social utility value of mobile phones"
What I don't agree with is the estimation that currently very young people will spend $30k on mobile services over their life time:
* The operator's/bit-pipe's part of the revenue might very well become close to zero in the future. Why? Because traditional telecom operators are likely to disappear or at least have to reinvent themselves to compete with nation-wide wireless broadband provided by Internet ISPs, that will be considerably less expensive over time than current 2G or 3G data services.
* Internet services are mostly free (except of course product reseller services, including for digital content), and that will also transfer to wireless. Also here probably advertizing will generate the actual revenue, which of course is not a direct cost for the consumers.
Youth Are Key To Mobile Growth, Report - Yahoo! News
* "Young consumers are driving innovations like text messaging, mobile music and mobile radio."
* "Companies can capture youth by enhancing the social utility value of mobile phones"
What I don't agree with is the estimation that currently very young people will spend $30k on mobile services over their life time:
* The operator's/bit-pipe's part of the revenue might very well become close to zero in the future. Why? Because traditional telecom operators are likely to disappear or at least have to reinvent themselves to compete with nation-wide wireless broadband provided by Internet ISPs, that will be considerably less expensive over time than current 2G or 3G data services.
* Internet services are mostly free (except of course product reseller services, including for digital content), and that will also transfer to wireless. Also here probably advertizing will generate the actual revenue, which of course is not a direct cost for the consumers.
Youth Are Key To Mobile Growth, Report - Yahoo! News
