Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Tuesday, August 01, 2006
Women are more technically savvy than established "truths" might suggest
Here's another survey (see also Sprint surveys women on phone uses) on the topic of women and techie stuff, performed by TRU for Oxygen Network.
Some interesting quotes:
Advertisers are best served communicating lifestyle benefits of tech products by showing what's useful about them, rather than focusing on specifications
This is honestly equally (and increasingly) important for the male demographics, which we e.g. see with the success of the RAZR and the iPod. Still, I believe men are more focused on comparing tech specs than women are.
However tech-savvy (men) are, women are typically the decision makers when it comes to buying (in families).
(Women) are "far more oriented toward solutions rather than tools."
"Women are power users of the Internet now in terms of MySpace pages, e-commerce and photo sharing."
Study: Women like tech toys more than shoes - Yahoo! News
Some interesting quotes:
Advertisers are best served communicating lifestyle benefits of tech products by showing what's useful about them, rather than focusing on specifications
This is honestly equally (and increasingly) important for the male demographics, which we e.g. see with the success of the RAZR and the iPod. Still, I believe men are more focused on comparing tech specs than women are.
However tech-savvy (men) are, women are typically the decision makers when it comes to buying (in families).
(Women) are "far more oriented toward solutions rather than tools."
"Women are power users of the Internet now in terms of MySpace pages, e-commerce and photo sharing."
Study: Women like tech toys more than shoes - Yahoo! News
