Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Friday, September 08, 2006
In the head of a mobile gamer
Seemingly being a fan of a given game genre is the most important factor when buying a specific mobile game. According to the diagram in the note also price, free trial, brand recognition and game recognition play major roles in the choice of games.
Interesting is also that game buyers prefer a one-time charge, and that the age range is pretty broad, so mobile gaming is definitely not just for the younger population, and there's no big gender difference either.
These people are already believers in mobile gaming, but some of the preferences might be highlighted in marketing to make also other people buy into mobile gaming. Free trials is definitely one of them.
GameDaily BIZ: The Mobile Gamer: What's He (or She) Thinking?
Interesting is also that game buyers prefer a one-time charge, and that the age range is pretty broad, so mobile gaming is definitely not just for the younger population, and there's no big gender difference either.
These people are already believers in mobile gaming, but some of the preferences might be highlighted in marketing to make also other people buy into mobile gaming. Free trials is definitely one of them.
GameDaily BIZ: The Mobile Gamer: What's He (or She) Thinking?
