Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Monday, October 30, 2006
How to do a cost-free SMS campaign
It's actually really smart (but also a bit cynical, despite the positive outcome): Asking students at high schools to send in SMSs with the text "Diddy". The school sending the most messages got to see P. Diddy in concert.
Likely no cost for the radio station setting this up, nor for the operator, only for the students.
In total the radio station received 170k messages during the contest. It doesn't say if there was a premium on the SMSs.
This could easily be broadened to the general public, and is already used by e.g. TV shows. Then the cost is typically premium, sometimes as high as $1 or more.
It costs to set up Premium SMS, but if the volume is large and consistent over time the benefit is an obvious new revenue stream.
Text messaging catches on in music business | Tech&Sci | Internet | Reuters.com
Likely no cost for the radio station setting this up, nor for the operator, only for the students.
In total the radio station received 170k messages during the contest. It doesn't say if there was a premium on the SMSs.
This could easily be broadened to the general public, and is already used by e.g. TV shows. Then the cost is typically premium, sometimes as high as $1 or more.
It costs to set up Premium SMS, but if the volume is large and consistent over time the benefit is an obvious new revenue stream.
Text messaging catches on in music business | Tech&Sci | Internet | Reuters.com
