Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Monday, October 30, 2006
How to do a cost-free SMS campaign
It's actually really smart (but also a bit cynical, despite the positive outcome): Asking students at high schools to send in SMSs with the text "Diddy". The school sending the most messages got to see P. Diddy in concert.
Likely no cost for the radio station setting this up, nor for the operator, only for the students.
In total the radio station received 170k messages during the contest. It doesn't say if there was a premium on the SMSs.
This could easily be broadened to the general public, and is already used by e.g. TV shows. Then the cost is typically premium, sometimes as high as $1 or more.
It costs to set up Premium SMS, but if the volume is large and consistent over time the benefit is an obvious new revenue stream.
Text messaging catches on in music business | Tech&Sci | Internet | Reuters.com
Likely no cost for the radio station setting this up, nor for the operator, only for the students.
In total the radio station received 170k messages during the contest. It doesn't say if there was a premium on the SMSs.
This could easily be broadened to the general public, and is already used by e.g. TV shows. Then the cost is typically premium, sometimes as high as $1 or more.
It costs to set up Premium SMS, but if the volume is large and consistent over time the benefit is an obvious new revenue stream.
Text messaging catches on in music business | Tech&Sci | Internet | Reuters.com
