Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Thursday, October 19, 2006
Mobile Enterprise IM, a $2.4B market 2010?
Strategy Analytics believes so in a new report on the topic.
The brief summary mentions IMS to foster IM and presence, while it's actually today's popular IM services that will drive the need for mobile IM, also for corporate use. Closed-community IMS-based IM will be a very hard sell to anyone, except from infrastructure provider to mobile operator.
Interestingly it mentions a need and availability of low-cost handsets with alphanumeric keypads. That need will surely be more obvious for business use, where also corporate email etc will be handled by the same phone, yet also for consumer/casual IM an alphanumeric keypad would simplify and speed up messaging (not just IM).
It also asks the classical question "will mobile IM cannibalize SMS? Email?". Who cares really? A more important question is: "Will future consumers at all care about the information services operators provide, instead of the much more attractive, contemporary and useful third-party services?"
Time for Real-Time: Gauging the $2.4 Billion Mobile Enterprise Instant Messaging Opportunity
The brief summary mentions IMS to foster IM and presence, while it's actually today's popular IM services that will drive the need for mobile IM, also for corporate use. Closed-community IMS-based IM will be a very hard sell to anyone, except from infrastructure provider to mobile operator.
Interestingly it mentions a need and availability of low-cost handsets with alphanumeric keypads. That need will surely be more obvious for business use, where also corporate email etc will be handled by the same phone, yet also for consumer/casual IM an alphanumeric keypad would simplify and speed up messaging (not just IM).
It also asks the classical question "will mobile IM cannibalize SMS? Email?". Who cares really? A more important question is: "Will future consumers at all care about the information services operators provide, instead of the much more attractive, contemporary and useful third-party services?"
Time for Real-Time: Gauging the $2.4 Billion Mobile Enterprise Instant Messaging Opportunity
