Opinionated comments on mobile phone industry news

All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general.

You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services.

For advertising and contribution queries, please use the feedback form.

News feed (local)        FeedBurner Feed
View Anders Borg's profile on LinkedIn

Wednesday, October 04, 2006

 
Mobile IM vs SMS and PC IM
Update 20061005: Found this older story on the same subject. It's still quite valid.
Opinion: Instant Messaging vs SMS/MMS

Paul Golding at Wireless Wonders ponders on whether Mobile IM will fly and if not why not. I wrote a comment that might not get published, so here it is (me quoting myself). What I try to bring across is: Does it matter if Mobile IM is not as convenient as PC IM as long as it's a generally more convenient way of communicating from a phone?

I'm not sure your arguments matter if you consider that the users are much more likely to be beside a mobile phone than a PC, hence can be contacted anytime. The end-user results should be respected of course, but the reasons might be different from the obvious ones.

What I don't understand is why mobile IM would be worse than SMS:
* messages don't fill up any inbox
* you write and read messages from the same UI
* IM can add functionality like sending photos, files etc
Hence this can be a matter of adoption time. SMS took a long time to be adopted too.

Also, I don't think the UI limitations are that bad as SMS has the same issues with a crappy keypad and lack of real estate for reading messages. I wish more phones came with alphanumeric keypads and had a landscape display (good also for videos and photos), even in mass market phones.

We tend to repeat the same mistakes in this industry when talking new phenomena:
* We compare with ourselves, yet we are not in the key demographic.
* Adoption takes time. SMS took a very long time to become broadly adopted, so why do we expect mobile IM to be so over-night?

It doesn't really matter if 3 fails in its pitching of MSN, as the promotion can be considered general ("we stick out, so get a sub at 3, rather than at X") and they acquired a "plug-n-play" solution from OZ. Sure, the server must have cost some, but that's nothing compared to the possible increased revenue they can get from long-time subscribers.


Wireless Wonders: Mobile IM - is it really IM?

Comments:
Hi Anders

I posted your comment :)

I definitiely think mobile IM will fly. My post was pointing out the potential problems with positioning MIM and desktop IM on the phone. However, they are only short term, but still worth considering.

Thanks for your great site and comment. Paul G
 

Thanks :).

You never know how comments are received.
 

Post a Comment

Links to this post:

Create a Link



<< Home

This page is powered by Blogger. Isn't yours?