Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Tuesday, October 31, 2006
Most don't buy mobile content
Contrary to the conclusion in this note by MobileIndustry.biz I'd say that less than 10% is still pretty good, considering most people just use their mobile phones as ... phones.
It's like comparing with cars: "less than 10% of car owners buy bumper stickers". So what?
Well, it's not a "So what?" if selling mobile content should be (or even needs to be) the new source of revenue. Even with much better access to mobile content, and more relevant content, we won't ever reach 100%. Read the bumper sticker analogy again.
I believe though that most efforts should be put into making mobile data a hit in general, and establish that as the main new revenue generator for operators. I've mentioned before that to get there operators need to change the business model:
* Provide enabling services, not the services themselves
* Introduce flatrate plans
Without this we haven't even moved from square one.
Less than 10 per cent buy content through their phones - study - News /// MobileIndustry.biz
It's like comparing with cars: "less than 10% of car owners buy bumper stickers". So what?
Well, it's not a "So what?" if selling mobile content should be (or even needs to be) the new source of revenue. Even with much better access to mobile content, and more relevant content, we won't ever reach 100%. Read the bumper sticker analogy again.
I believe though that most efforts should be put into making mobile data a hit in general, and establish that as the main new revenue generator for operators. I've mentioned before that to get there operators need to change the business model:
* Provide enabling services, not the services themselves
* Introduce flatrate plans
Without this we haven't even moved from square one.
Less than 10 per cent buy content through their phones - study - News /// MobileIndustry.biz
