Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Tuesday, October 31, 2006
Most don't buy mobile content
Contrary to the conclusion in this note by MobileIndustry.biz I'd say that less than 10% is still pretty good, considering most people just use their mobile phones as ... phones.
It's like comparing with cars: "less than 10% of car owners buy bumper stickers". So what?
Well, it's not a "So what?" if selling mobile content should be (or even needs to be) the new source of revenue. Even with much better access to mobile content, and more relevant content, we won't ever reach 100%. Read the bumper sticker analogy again.
I believe though that most efforts should be put into making mobile data a hit in general, and establish that as the main new revenue generator for operators. I've mentioned before that to get there operators need to change the business model:
* Provide enabling services, not the services themselves
* Introduce flatrate plans
Without this we haven't even moved from square one.
Less than 10 per cent buy content through their phones - study - News /// MobileIndustry.biz
It's like comparing with cars: "less than 10% of car owners buy bumper stickers". So what?
Well, it's not a "So what?" if selling mobile content should be (or even needs to be) the new source of revenue. Even with much better access to mobile content, and more relevant content, we won't ever reach 100%. Read the bumper sticker analogy again.
I believe though that most efforts should be put into making mobile data a hit in general, and establish that as the main new revenue generator for operators. I've mentioned before that to get there operators need to change the business model:
* Provide enabling services, not the services themselves
* Introduce flatrate plans
Without this we haven't even moved from square one.
Less than 10 per cent buy content through their phones - study - News /// MobileIndustry.biz
