Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Sunday, October 29, 2006
Vending machine that sells mobile content
Inspired Gaming Group has started offering vending machines that can also sell ringtones and games, top up prepaid cards etc.
Topping up prepaid cards this way sounds very practical.
Ringtones sounds a bit more counter-productive and uneconomical, considering buying and downloading mobile content over-the-air must be much better, right?
I can though think of a few advantages:
* It's more in the face; customers might be more interested in trying ringtones this way
* You use normal coins to buy content; more tangible and minimal risk
* The vending machines can be themed, like selling Coca-Cola beverages and Coca-Cola ringtones etc
Of course vending machines with only mobile content would be a very risky venture. What if installing all those expensive machines would give nothing in return? In this case though the mobile content comes as an add-on to more normal offerings.
Quote: Initial results have been positive, according to IGG, with the new machines taking twice as much money as normal ones.
Ringtones, CDs, games? Go to a vending machine - Sunday Times - Times Online
Topping up prepaid cards this way sounds very practical.
Ringtones sounds a bit more counter-productive and uneconomical, considering buying and downloading mobile content over-the-air must be much better, right?
I can though think of a few advantages:
* It's more in the face; customers might be more interested in trying ringtones this way
* You use normal coins to buy content; more tangible and minimal risk
* The vending machines can be themed, like selling Coca-Cola beverages and Coca-Cola ringtones etc
Of course vending machines with only mobile content would be a very risky venture. What if installing all those expensive machines would give nothing in return? In this case though the mobile content comes as an add-on to more normal offerings.
Quote: Initial results have been positive, according to IGG, with the new machines taking twice as much money as normal ones.
Ringtones, CDs, games? Go to a vending machine - Sunday Times - Times Online
