Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Monday, October 16, 2006
Who actually gets the loyalty from consumers
This longish note argues that the industry makes services to drive their own business rather than satisfying what consumers want or need.
I say: So be it, and let third party make the services that consumers actually use, based on what can be done via the network and with the available phones (and that's a lot, yet could be less expensive), and the serves as the key loyalty owners for the consumers. That's already happening, and will continue to decrease the value of specific network operators and arguably also phone brands. It's up to the telecom industry to do useful things, or not.
Interestingly when we move to increased use of information access on phones it's the content and service providers that consumers get hooked on.
When e.g. 3 now provides access to MSN from mobile phones, it's actually MSN that's dragging in the consumer, not 3. 3 doesn't go empty-handed though: They sign up the consumer for a longer time. Is that what the operators have left: artifical loyalty through long subscriptions?
Applications development – Power to the people - Magazine - Mobile Europe
I say: So be it, and let third party make the services that consumers actually use, based on what can be done via the network and with the available phones (and that's a lot, yet could be less expensive), and the serves as the key loyalty owners for the consumers. That's already happening, and will continue to decrease the value of specific network operators and arguably also phone brands. It's up to the telecom industry to do useful things, or not.
Interestingly when we move to increased use of information access on phones it's the content and service providers that consumers get hooked on.
When e.g. 3 now provides access to MSN from mobile phones, it's actually MSN that's dragging in the consumer, not 3. 3 doesn't go empty-handed though: They sign up the consumer for a longer time. Is that what the operators have left: artifical loyalty through long subscriptions?
Applications development – Power to the people - Magazine - Mobile Europe
