Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Wednesday, November 08, 2006
Loyalties: Young people in the UK
As I pointed out in More on third-party services and consumer loyalties it's the mobile-enabled Internet services that win the user loyalties, not the operators that provide the network access (and not much useful services; cause or effect?).
This new note indicates young people are gadget-loyal, but not operator-loyal. This is a backlash for those operators that have tried to build own value around its brands trying to over-shadow individual phone brands, but seemingly they've not succeeded for younger folks.
That also means it's getting less meaningful to design phones for individual operators' requirements, as it doesn't provide any visible value to consumers, nor does it lock them in, it just adds time and headache for the manufacturers and software component providers.
As I indicated in the previous post, the only lock-in operators have is a long contract in return for getting the latest phone model for a lower cost. If it works it works.
Mobile Report: Young People Love Mobile Phones, But Aren't Loyal To Network Providers - Yahoo! News
This new note indicates young people are gadget-loyal, but not operator-loyal. This is a backlash for those operators that have tried to build own value around its brands trying to over-shadow individual phone brands, but seemingly they've not succeeded for younger folks.
That also means it's getting less meaningful to design phones for individual operators' requirements, as it doesn't provide any visible value to consumers, nor does it lock them in, it just adds time and headache for the manufacturers and software component providers.
As I indicated in the previous post, the only lock-in operators have is a long contract in return for getting the latest phone model for a lower cost. If it works it works.
Mobile Report: Young People Love Mobile Phones, But Aren't Loyal To Network Providers - Yahoo! News
