Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Tuesday, December 19, 2006
Access MySpace from your phone via Cingular
It seems everyone writes about this news, including Yahoo!, so I guess I have to as well.
Of course Cingular hasn't developed this solution. Rather MySpace has, or more likely an application development house.
This is a clear sign of the operator-controlled market of USA. In Europe most would just shrug and wait for the same feature to come via their own operator, as of course the operator has done nothing on the technical side to get this going. MySpace (or who now has developed MySpace Mobile) can of course provide the solution to/via any operator, even independently, without need for big investments on the part of the operator, and that's also likely to happen soon.
The mobile phone part of the solution is based on a Java ME application, again showing that at least Java ME is needed to get a decent user experience and access to phone features. MySpace Mobile would be dead in the water if it wouldn't enable taking snapshots and recording videos for instance.
Quote: The fact that the social-networking site, which was purchased by media conglomerate News Corp. in 2005, has begun to attract an older audience might explain why MySpace has hooked up with Cingular, expanding beyond its initial mobile partnership with the youth-centric wireless operator Helio.
This is a typical pseudo analysis. What MySpace wants to do is to broaden its customer base. It's as simple as that. Helio doesn't provide much of customers, and never will, so signing up Cingular (US' largest operator) is so obvious that only industry experts can miss this.
Quote: That could mean the wireless world will see more hookups with major Internet players. Already, Yahoo, Google, and several other tech heavyweights have made major deals with wireless providers.
Rather "It will mean...", as Yahoo!, Google etc have the value-filled brands, not the operators.
Of course Cingular hasn't developed this solution. Rather MySpace has, or more likely an application development house.
This is a clear sign of the operator-controlled market of USA. In Europe most would just shrug and wait for the same feature to come via their own operator, as of course the operator has done nothing on the technical side to get this going. MySpace (or who now has developed MySpace Mobile) can of course provide the solution to/via any operator, even independently, without need for big investments on the part of the operator, and that's also likely to happen soon.
The mobile phone part of the solution is based on a Java ME application, again showing that at least Java ME is needed to get a decent user experience and access to phone features. MySpace Mobile would be dead in the water if it wouldn't enable taking snapshots and recording videos for instance.
Quote: The fact that the social-networking site, which was purchased by media conglomerate News Corp. in 2005, has begun to attract an older audience might explain why MySpace has hooked up with Cingular, expanding beyond its initial mobile partnership with the youth-centric wireless operator Helio.
This is a typical pseudo analysis. What MySpace wants to do is to broaden its customer base. It's as simple as that. Helio doesn't provide much of customers, and never will, so signing up Cingular (US' largest operator) is so obvious that only industry experts can miss this.
Quote: That could mean the wireless world will see more hookups with major Internet players. Already, Yahoo, Google, and several other tech heavyweights have made major deals with wireless providers.
Rather "It will mean...", as Yahoo!, Google etc have the value-filled brands, not the operators.
