Opinionated comments on mobile phone industry news
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Thursday, December 21, 2006
Mobile entertainment market to double in 5 years
In Mobile entertainment market will hit $38.1bn by 2011 Informa says this market will double in 5 years.
I think that's a bit conservative, as the whole IT industry will refocus to mobile over time. Not completely of course, but the onslaught of profitable mobile services has only begun.
Not surprisingly, music is considered one of the future big revenue generators, but also games and TV/video.
My opinion is that in the future TV and on-demand video will completely fuse (mobile or otherwise), so that users can either view immediate and scheduled video (aka TV) or archived/on-demand videos from the same services. E.g. sports and film channels will provide both. The technology supports this already, and users are accustomed to playing music videos etc via YouTube, and that's just the start. All TV shows will be available this way, etc.
I think that's a bit conservative, as the whole IT industry will refocus to mobile over time. Not completely of course, but the onslaught of profitable mobile services has only begun.
Not surprisingly, music is considered one of the future big revenue generators, but also games and TV/video.
My opinion is that in the future TV and on-demand video will completely fuse (mobile or otherwise), so that users can either view immediate and scheduled video (aka TV) or archived/on-demand videos from the same services. E.g. sports and film channels will provide both. The technology supports this already, and users are accustomed to playing music videos etc via YouTube, and that's just the start. All TV shows will be available this way, etc.
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Anders,
I completely agree with you on this.
I think that it is really possible, now.
The technology on the backend and on the handsets is available today.
I think that the main point will be usability, integration with the different handsets platforms and common user experience.
As an end user I would like to be able to access all of these service from one single application on my handset. I would like it to be as easy as operating a set top box for digital TV, as using my mp3 player for music and so on.
That basically mean that the one single application should be smart enough to condense these experiences in a smooth, natural way.
I completely agree with you on this.
I think that it is really possible, now.
The technology on the backend and on the handsets is available today.
I think that the main point will be usability, integration with the different handsets platforms and common user experience.
As an end user I would like to be able to access all of these service from one single application on my handset. I would like it to be as easy as operating a set top box for digital TV, as using my mp3 player for music and so on.
That basically mean that the one single application should be smart enough to condense these experiences in a smooth, natural way.
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