Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Tuesday, January 30, 2007
The future of mobile advertizing
MEX, that tends to be very thorough about things, so also in this case, has a piece on Can mobile advertising evolve beyond the mission?, and I found two interesting points, one mentioned and one forgotten:
Mentioned: Location/positioning as a way to provide context-based ads. E.g. if you are in town in the evening you might be more interested in entertainment in the vicinity than an ad about toothpaste or the latest BMW that you can't afford anyway. If you are at home, the neareast restaurant could lure you with fattening pizzas. As long as we don't have GPS, precision is not that great, but could still be enough as an ad filter. Currently companies can't access your position info without permission (at least not in Europe), and who would opt in to context-based ads?
Forgotten: A very important role of mobile advertizing and in my opinion the most important, at least right now and on mobile sites rather than unsolicited via SMS/MMS, is to make new mobile services known.
Mentioned: Location/positioning as a way to provide context-based ads. E.g. if you are in town in the evening you might be more interested in entertainment in the vicinity than an ad about toothpaste or the latest BMW that you can't afford anyway. If you are at home, the neareast restaurant could lure you with fattening pizzas. As long as we don't have GPS, precision is not that great, but could still be enough as an ad filter. Currently companies can't access your position info without permission (at least not in Europe), and who would opt in to context-based ads?
Forgotten: A very important role of mobile advertizing and in my opinion the most important, at least right now and on mobile sites rather than unsolicited via SMS/MMS, is to make new mobile services known.
