Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Thursday, January 25, 2007
Gartner predicts mobile music to be a $32B business by 2010
This includes ringtones/ringbacks as well as full track music. It's clear from the text that Gartner's intended audience for this information is telecom operators.
Quote: Mobile carriers have a strategic advantage when it comes to delivering ringtones, as they already know the end-user's network settings, handset and personal preferences.
Sure, but operators have a tendency to completely misinterpret consumer interests and needs. Independent service providers, like Apple, have a much better understanding of demographics.
There's of course the issue of using an independent service via a running rate data subscription. Not until flat rate is commonplace will music and video downloads fully bloom. Operators might even be reluctant to deploy it because of that, as flat rate will open a Pandora's Box of independent services, with no way of closing it, except by a low cap on flat rate subscriptions. Of course similar services provided by operators could then be cap-less.
My Broadband - Consumer spending on mobile music will surpass $32bn by 2010 - Gartner
ITWire - Appetite for mobile music growing to $US32b says Gartner
MoneyWeb - Gartner Says Consumer Spending on Mobile Music Will Surpass US$32 billion by 2010
Quote: Mobile carriers have a strategic advantage when it comes to delivering ringtones, as they already know the end-user's network settings, handset and personal preferences.
Sure, but operators have a tendency to completely misinterpret consumer interests and needs. Independent service providers, like Apple, have a much better understanding of demographics.
There's of course the issue of using an independent service via a running rate data subscription. Not until flat rate is commonplace will music and video downloads fully bloom. Operators might even be reluctant to deploy it because of that, as flat rate will open a Pandora's Box of independent services, with no way of closing it, except by a low cap on flat rate subscriptions. Of course similar services provided by operators could then be cap-less.
My Broadband - Consumer spending on mobile music will surpass $32bn by 2010 - Gartner
ITWire - Appetite for mobile music growing to $US32b says Gartner
MoneyWeb - Gartner Says Consumer Spending on Mobile Music Will Surpass US$32 billion by 2010
