Opinionated comments on mobile phone industry news

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Thursday, January 18, 2007

 
Sony Ericsson triples profits
Sony Ericsson Q4 profit more than triples on sales of music, camera handsets presents Sony Ericsson's results from Q4 2006.

Quote: The report beat nearly all analysts' expectations, and shares of parent LM Ericsson were up 0.7 per cent to 29.55 kronor ($4.22) in Stockholm trading.
It's interesting how such a positive result only increases the share by 0.7%. Sounds like analysts had completely unrealistic expectations on Sony Ericsson.

Quote: That goes against the current industry trend of cheaper phones that has caused problems for many of Sony Ericsson's main competitors, including Motorola Inc. and Nokia Corp.
This is interesting, as Sony Ericsson never has cared much about very low cost phones. Of course, Sony Ericsson doesn't have a market share similar to Motorola and Nokia either, and if they had they probably would have needed to go after those low-cost markets to at all keep its market share. In their underdog position (relatively speaking) maybe they have easier to focus on markets that provide value.

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