Opinionated comments on mobile phone industry news
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All entries are written by Anders Borg, CEO and Consultant of Abiro, that has a long experience in strategic planning, developing embedded and Java software, usability aspects, and the mobile phone industry in general. You can also read the latest Mobile News entries on your phone via wap.abiro.com, and we provide many News Feeds from popular news services. For advertising and contribution queries, please use the feedback form. News feed (local) FeedBurner Feed
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Thursday, February 01, 2007
2007, not the year of DRM
Just a note that I believe DRM (as in Digital Rights Management) will be even less successful in 2007, due to the issues with device portability and the general sense that you haven't bought anything to keep.
Maybe the last successful DRM-heavy service will be iTunes. At least as long as iTunes users continue being loyal to Apple also on the device side. Also, to compensate for this, I believe more services will be streamed, without possibility to save (and potentially illegally distribute) the content. Even music services with a monthly "all you can eat" subscription could be streamed as an option, but I think it will be primarily used for video services (how often do you watch the same movie?). Of course in such a case you wouldn't be able to transfer content to a portable player, so there are still some "wrinkles" to iron out.
Sony was charged to pay each user suffering from its rootkit DRM scheme $150 and purchased CDs can be returned and replaced for free. Luckily Sony didn't use DRM across the board, but only on CDs that people with good taste wouldn't buy anyway (just kidding :) ).
Maybe the last successful DRM-heavy service will be iTunes. At least as long as iTunes users continue being loyal to Apple also on the device side. Also, to compensate for this, I believe more services will be streamed, without possibility to save (and potentially illegally distribute) the content. Even music services with a monthly "all you can eat" subscription could be streamed as an option, but I think it will be primarily used for video services (how often do you watch the same movie?). Of course in such a case you wouldn't be able to transfer content to a portable player, so there are still some "wrinkles" to iron out.
Sony was charged to pay each user suffering from its rootkit DRM scheme $150 and purchased CDs can be returned and replaced for free. Luckily Sony didn't use DRM across the board, but only on CDs that people with good taste wouldn't buy anyway (just kidding :) ).
