Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
You can also read the blog via Twitter or your phone via wap.abiro.com. See the left menu for more news.
Comments on blog entries are moderated, but I'm rather liberal as long as it's not blatant advertising.
For general comments, advertising and contribution queries, please use the feedback form.
Monday, February 12, 2007
Media and Internet companies at 3GSM World Congress
Content is key at Barcelona cell phone convention states that a new category of companies are exhibiting and conferencing at this year's 3GSM World Congress, mentioning companies like Yahoo, MTV, Disney, Warner Music etc.
I've seen this previous years as well to a certain degree, but it's probably much more targeted now. After all, for mobile data to be successful there needs to be something to use it for, and even though generic Web browsing might provide some extra traffic, it's nothing compared to what e.g. music and video downloads could generate. Even mapping services are fairly download intensive, when you move around.
I mentioned conferencing: During the week there's also a conference taking place for the industry. I was at the conference 4 years ago, and I was surprised by the lack of innovative thought then. Operators were mainly concerned about protecting existing revenue streams. It was at the time when operators shunned IM for that reason (supposedly threatening SMS). I hope this has changed now, and that there's a more open-minded attitude towards new, and maybe much more profitable and consumer-friendly revenue streams.
The collaboration between a number of European operators about mobile search is mentioned as a way to generate revenue from advertizing, that otherwise goes to Google, Yahoo etc. I'm not too optimistic about the outcome, unless they simply lock out those services.
I've seen this previous years as well to a certain degree, but it's probably much more targeted now. After all, for mobile data to be successful there needs to be something to use it for, and even though generic Web browsing might provide some extra traffic, it's nothing compared to what e.g. music and video downloads could generate. Even mapping services are fairly download intensive, when you move around.
I mentioned conferencing: During the week there's also a conference taking place for the industry. I was at the conference 4 years ago, and I was surprised by the lack of innovative thought then. Operators were mainly concerned about protecting existing revenue streams. It was at the time when operators shunned IM for that reason (supposedly threatening SMS). I hope this has changed now, and that there's a more open-minded attitude towards new, and maybe much more profitable and consumer-friendly revenue streams.
The collaboration between a number of European operators about mobile search is mentioned as a way to generate revenue from advertizing, that otherwise goes to Google, Yahoo etc. I'm not too optimistic about the outcome, unless they simply lock out those services.
