Rants And Ramblings About Mobile Technology
Anders Borg writing about the fun and crazy world of mobile and Internet service technologies.
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Friday, February 02, 2007
Mobile CRM on the rise
Sage, RIM Say Mobile CRM Is Ready for Prime Time says that "mobile CRM adoption now outpaces the growth of the core CRM market" (CRM as in Customer Relationship Management).
Quote: companies are compressing business processes by pushing information back [from the field to the home office] to book business and create invoices or by having headquarters send approved quotes back to salespeople while they're still on sales call."
This speeds up the process of handling customer requests, business deals etc, and centrally there's a possibility to track all that happens in real time, and also act to situations much quicker and more orderly.
Quote: Gartner expects strong annual growth in mobile CRM, predicting sales increases of 40 percent to 60 percent over the next two years
Quote: many deployment challenges have also been resolved now that software updates and changes to custom apps can be delivered over the network rather than requiring devices to be recalled and physically reprogrammed
Quote: companies are compressing business processes by pushing information back [from the field to the home office] to book business and create invoices or by having headquarters send approved quotes back to salespeople while they're still on sales call."
This speeds up the process of handling customer requests, business deals etc, and centrally there's a possibility to track all that happens in real time, and also act to situations much quicker and more orderly.
Quote: Gartner expects strong annual growth in mobile CRM, predicting sales increases of 40 percent to 60 percent over the next two years
Quote: many deployment challenges have also been resolved now that software updates and changes to custom apps can be delivered over the network rather than requiring devices to be recalled and physically reprogrammed
