Opinionated comments on mobile phone industry news

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Saturday, March 17, 2007

 
Arguments for phone replacements during 2007
'Nokia sees replacement sales role up in 2007' gives some pointers from a Nokia perspective:

Will be in demand:
  • Color screens
  • Cameras
  • Music players
  • 3G

Will likely not be in much demand this year, yet later:
  • Push e-mail
  • Mobile TV
  • Navigation
That the replacement market is so healthy worldwide (including in emerging markets) indicates phone manufacturers continuously need to add more and more features whether they are used or not, and whether they are functional or aesthetical. Otherwise users can as well stay with the phones they already have, and manufacturers wouldn't want that. Not even operators want that, as then it would be extremely hard to sell "phone / long term agreement" bundles as a way to sway over and lock in users from other operators.

Posted by Anders Borg 14:09 | Permalink  
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