Opinionated comments on mobile phone industry news
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Thursday, March 29, 2007
Attempts to make browsing on mobiles more convenient
Opera Previews New Web, Mobile Browsers mentions two enhancements to Opera Mobile (not to confuse with Opera Mini):
Not so with ZenZui by Microsoft, that requires special design of the sites to make use of the active tile concept, yet provides a seemingly good user experience:
Microsoft's ZenZui zooms in on mobile
Microsoft: ZenZui Aims to Change the Way People Use Mobile Devices
Microsoft ZenZui - new web navigation interface for phones (with video)
Each tile is live (via Javascript and SVG) even in zoomed out state.
Microsoft releases "Deepfish" browser for Windows Mobile tells about a new feature in Microsoft's browser, but that's already supported by Nokia, Obigo etc: Being able to see the whole web page scaled down and then select what part you want to zoom in on.
- Visual Bookmarks for quick navigation to the most used sites
- More PC-like features in the Windows Mobile version, including address bar searching, copy/paste etc
Not so with ZenZui by Microsoft, that requires special design of the sites to make use of the active tile concept, yet provides a seemingly good user experience:
Microsoft's ZenZui zooms in on mobile
Microsoft: ZenZui Aims to Change the Way People Use Mobile Devices
Microsoft ZenZui - new web navigation interface for phones (with video)
Each tile is live (via Javascript and SVG) even in zoomed out state.
Microsoft releases "Deepfish" browser for Windows Mobile tells about a new feature in Microsoft's browser, but that's already supported by Nokia, Obigo etc: Being able to see the whole web page scaled down and then select what part you want to zoom in on.
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Browsing traditionally structured (web) site contents over average mobile phones is still not practical. People don't have the time to browse over mobile, they want to get to what they need ASAP. And they should be able to expect what they'll get by one single click (on a bookmarked URL) that leads them deep into some point inside a (mobile) site for specific content or interactive service.
Two ways to go about the issue:
1. Presenting the traditional web site on mobile device with some intelligent browsing features (still browsing though)
2. Extend the traditional HTML/WML/XHTML-MP based browsing with one-click-to-info/service feature with dynamic access control (i.e. more than simple static bookmarks) such as offerred at http://www.mobileshortcut.com
Of course in this case the site structure is proprietary, but is compatible with the existing content browsing infrastructure.
Content (site) owners need to promote one-click-to-info/service shortcuts other than the main site entry. After all people do come to their site on mobile mainly for quick results, not that much of browsing.
Two ways to go about the issue:
1. Presenting the traditional web site on mobile device with some intelligent browsing features (still browsing though)
2. Extend the traditional HTML/WML/XHTML-MP based browsing with one-click-to-info/service feature with dynamic access control (i.e. more than simple static bookmarks) such as offerred at http://www.mobileshortcut.com
Of course in this case the site structure is proprietary, but is compatible with the existing content browsing infrastructure.
Content (site) owners need to promote one-click-to-info/service shortcuts other than the main site entry. After all people do come to their site on mobile mainly for quick results, not that much of browsing.
Agreed, yet users can save bookmarks for any page they like, including "deep" ones. It might not be very intuitive though.
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